Sommers recruits brand chief in radical restructure at Prudential

Prudential Retail has appointed former Royal & Sun Alliance strategic marketer Stephanie Campbell as head of brands, a new position created after a radical restructure of its marketing department.

Prudential Retail has appointed former Royal & Sun Alliance strategic marketer Stephanie Campbell as head of brands, a new position created after a radical restructure of its marketing department.

Campbell is responsible for developing and communicating the Prudential brand, and oversees advertising, design, sponsorship and events. She took up the position last week and reports to Mike Sommers, the consultant brought in to shake up marketing at Prudential Retail (MW March 11).

Sommers says that he appointed Campbell for her “extensive experience in brand building, strategic planning and business development”.

Before her strategic marketing role at Royal & Sun Alliance, Campbell was head of corporate development at the Australian branch of life assurer Zurich.

Sommers is also looking for a head of customer database management, another new position created by the marketing department shake-up.

This role is being temporarily filled by internal candidate Paul Thilo, who is in the running for the permanent position.

The marketing department restructure is part of a complete overhaul of Prudential Retail, the business unit responsible for the marketing and distribution of Prudential-branded products.

Sommers says this is likely to lead to 250 job losses, but it is too early to say how many will be from its 120-strong marketing team.

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