Ed Pilkington, who heads up marketing and innovation at Diageo, talks about innovation – how does Diageo do it and what can others learn from its experiences?
Why focus on the internet of things? Jonathan Earle, head of customer strategy & development, Telefonica UK, talks about how it all links back to customer experience.
Dominic Grounsell of insurance brand RSA talks to our Marketing Week Live reporting team about what creates really strong client-agency relationships.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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With the coronavirus crisis causing marketers to pull back even further on market research expenditure, how can the sector rebound and stay relevant?
Iceland believes the “incredibly agile” nature of its marketing team has helped it weather the Covid challenge this year and helped it attract new customers.