Sony appoints PlayStation chief

Sony Computer Entertainment has appointed Darren Carter as marketing chief for PlayStation following the departure of Alan Welsman.

Carter joined Sony five years ago as senior product manager and was promoted to marketing manager two years later.

His main task will be to ensure that Sony maintains its lead in the games console market in the face of competition from Microsoft’s Xbox and Nintendo’s 128-bit console Gamecube, both due to be launched later this year.

Sony has sold more than 6 million of its original PlayStation consoles in the UK and hopes to repeat the success with PlayStation 2.

Carter says: “With all the hype surrounding the PlayStation 2 launch, one could be forgiven for thinking that all the hard work has been done.

“The truth is that the challenge ahead for PlayStation will be the biggest in its history.”

Carter will head a team of 14 and report directly to Ray Maguire, managing director of Sony Computer Entertainment UK.

A new marketing manager will be appointed before the end of the month.

Microsoft is spending £4bn on the launch of Xbox in a bid to break into the games market. It claims that about 200 games developers, including Electronic Arts and Eidos, have agreed to create games for Xbox.

Microsoft claims the Xbox will be roughly twice as powerful as the PlayStation 2 and be able to handle high-speed Internet connections from the outset.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber


    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now