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Unilever realigns Omo

Marketing Week

Unilever has realigned global detergent brand Omo, with only the UK exempt from the harmonisation. Enterprise IG has created a global identity and packaging for the brand.

Sex obsession just a turn-off

Marketing Week

Now that complaints about advertising are at a record high (MW 1 May), perhaps some clients need a rethink on the specific function of their campaigns. Increases in the use of sex (explicit or implicit), bad language and graphic imagery abound in an apparent attempt to achieve “stand-out”, but stand-out for what purpose? Having grabbed […]

Tesco and Zip offer iTV ads sales data

Marketing Week

Zip Television has teamed up with Tesco and marketing consultancy Dunnhumby to offer advertisers a means of measuring sales uplift generated by interactive television (iTV) advertising campaigns. To date, most iTV advertisers have only been able to monitor the number of viewers clicking on to the red button and those who have ordered goods, or […]

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