Sony creates retail intelligence system
Sony has created a retail intelligence system to watch the reaction of customers to in-store promotions and analyse the success of in-store marketing.
Sony has created a retail intelligence system to watch the reaction of customers to in-store promotions and analyse the success of in-store marketing.
Unilever has realigned global detergent brand Omo, with only the UK exempt from the harmonisation. Enterprise IG has created a global identity and packaging for the brand.
Now that complaints about advertising are at a record high (MW 1 May), perhaps some clients need a rethink on the specific function of their campaigns. Increases in the use of sex (explicit or implicit), bad language and graphic imagery abound in an apparent attempt to achieve “stand-out”, but stand-out for what purpose? Having grabbed […]
Zip Television has teamed up with Tesco and marketing consultancy Dunnhumby to offer advertisers a means of measuring sales uplift generated by interactive television (iTV) advertising campaigns. To date, most iTV advertisers have only been able to monitor the number of viewers clicking on to the red button and those who have ordered goods, or […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?