Sony has created a retail intelligence system to watch the reaction of customers to in-store promotions and analyse the success of in-store marketing.
Unilever has realigned global detergent brand Omo, with only the UK exempt from the harmonisation. Enterprise IG has created a global identity and packaging for the brand.
Now that complaints about advertising are at a record high (MW 1 May), perhaps some clients need a rethink on the specific function of their campaigns. Increases in the use of sex (explicit or implicit), bad language and graphic imagery abound in an apparent attempt to achieve “stand-out”, but stand-out for what purpose? Having grabbed […]
Zip Television has teamed up with Tesco and marketing consultancy Dunnhumby to offer advertisers a means of measuring sales uplift generated by interactive television (iTV) advertising campaigns. To date, most iTV advertisers have only been able to monitor the number of viewers clicking on to the red button and those who have ordered goods, or […]
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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