The game allows participants to manage a team of 11 World Cup players, with the chance to win £250,000 in cash.
The Sun World Cup Dream Team is set to launch on 19 May. It will be marketed through a series of branded promotions and editorial content in
The Sun newspaper that will run for the duration of the 2010 World Cup.
News International has created a World Cup mobile app for iPhone and Android, to boost awareness of the campaign and “make the 2010 tournament the first truly mobile-enhanced World Cup”.
The app will provide coverage of the 2010 World Cup in South Africa. The World Cup Dream Team game will be a vital part of the app and will feature the branding message “powered by Sony Ericsson”.
News International Commercial director of digital trading Alex Hole says: “Collaborations like this one with Sony Ericsson allow us to create closer connections with our passionate readers. Partnering with World Cup Dream Team cross-platform gives players the flexibility to enjoy the game on the go.”
The campaign was brokered by MEC.