Sony Ericsson appoints top marketer in reshuffle

Sony Ericsson has handed overall control of marketing to Dee Dutta, the global head of marketing, in a restructure following the departure of Jan Wareby.

Dutta previously reported to Wareby, who was executive vice-president and head of sales and marketing. Wareby is moving to Sony Ericsson’s co-parent Ericsson as senior vice-president and head of the multimedia business unit in the New Year (MW September 21).

Wareby’s role will be split between Dutta and Anders Runevad, the president of Ericsson Brazil, who will take over as as executive vice-president and head of sales on January 1. It is thought that both will report to Sony Ericsson president Miles Flint.

Dutta joined Sony Ericsson as global head of marketing communications in 2002, replacing Alex Rodrigues, who left to join Sony Ericsson China (MW July 18, 2002).

Dutta oversaw the recent review of the company’s £80m advertising account, which was won by Saatchi & Saatchi in September. The agency beat McCann Erickson, Publicis and DDB to win the business after the handset manufacturer parted company with Bartle Bogle Hegarty.

Last month, Sony Ericsson promoted UK marketing chief Ben Padley to director of global product marketing (MW October 12).

Padley, who has been with the company since it was formed as a joint venture between Japan’s Sony and Sweden’s Ericsson five years ago, reports to vice-president of global product marketing Steve Walker in his new role.


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