Sony Ericsson mobile phones and accessories now available in Sony Centres
Sony Ericsson’s range of mobile phones and accessories will now be available in Sony Centres throughout the UK. The launch will be supported by in-store promotions.
Sony Ericsson’s range of mobile phones and accessories will now be available in Sony Centres throughout the UK. The launch will be supported by in-store promotions.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.