DDB London, McCann Erickson, Publicis and Saatchi & Saatchi have been shortlisted to pitch for Sony Ericsson’s &£50m global advertising account. The mobile phone manufacturer called the review, being handled by Agency Assessments, after parting company with Bartle Bogle Hegarty last month.
Consumer confidence remains at record lows as hope fades of quick economic bounceback.
From M&S cutting marketing spend by a third to KFC’s new campaign and changes to how news brands report audiences, catch up on all this week’s biggest marketing news.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the fair way to determine success, to reallocating budgets, it’s been another busy week. All prompted news and analysis on Marketing Week. Here is my take.
The coronavirus pandemic has forced KFC’s marketing to become sharper and more focused than ever, says UK & Ireland marketing director Jack Hinchliffe.