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Sony Xperia Z1 Compact

Sony Mobile looks to broaden appeal with Xperia Z1 Compact

Lara O'Reilly

Sony Mobile is hoping the launch of what it describes as the “world’s best premium compact smartphone” will broaden the appeal of its devices among a wider range of consumers beyond early adopters and “consolidate” its position as the UK’s third most popular smartphone brand behind Apple and Samsung.

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  1. Lucas Elvira 6 Apr 2015

    It’s a good enough concept to regain strength on the digital space. However, if user-generated content and crowdsourced elements don´t come into it, chances are it will fall short on getting into consumers’ minds.

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