Sony ponders using Second Life rival for retail tie-ups

Sony Computer Entertainment (SCE) is on the hunt for partners to help further develop its PS3 Home concept and is considering using the virtual world to sell non-Sony products.

SCE is gearing up for the global release of PS3 Home – a rival to Second Life – in October, and has already revealed plans to generate revenue via advertising in the virtual community.

A spokesman confirms that alongside e-tail capabilities such as buying accessories for users’ online avatar (virtual character), the games giant is considering selling physical properties from third-party brands.

The spokesman says that any purchasing capabilities will be linked to the Sony PlayStation Network and that longer term plans could include selling physical goods from third parties, such as clothing and fashion retailers through tie-ups or affiliate partnerships.

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