Sony rebuffs Xbox One 3m sales hike with ‘4.2m PS4s sold’ brag

Sony sold more than 4.2 million PS4 consoles in 2013, suggesting its marketing strategy to build the brand around gamers soundly outperformed the 3 million Xbox One sales from rival Microsoft’s campaign over the crucial festive period.

The Japanese firm issued the update during its CES keynote yesterday evening (7 January) when Andrew House, president and chief executive of Sony Computer Entertainment, claimed the PS4 was the largest console launch ever.

Previously, Sony revealed 2.1 million consoles had been sold worldwide as of early December, one million of which were sold in the first 24 hours it was available in the United States and Canada. That figure more than doubled as of 28 December as Sony switched to more high-impact marketing for the console and introduced it to more markets.

Sony staggered the console’s launch over six weeks to 53 countries, while its American counterpart was rolled out simultaneously to 13 markets. The PS4’s lower price tag (£349) is also likely to have helped it outsell the more expensive (£449) Xbox One as is the backlash to the initially planned used game restrictions and internet access requirements.

It keeps Sony on course to meet its 5 million sales target by the end of March. The company’s announcement comes just 24 hours after rival Microsoft revealed its gamble to market the Xbox One to a wider entertainment market helped spark more than 3 million sales in 2013.

House said the “momentum” of the PS4 system “keeps getting stronger” adding gamers are enjoying the “deep social capabilities and entertainment provided by our network”. More content, features and services are planned for 2014, he added.

The first is a new streaming service, dubbed Playstation Now, which lets users play “classic” Playstation titles across Sony hardware ranging from tablet devices to TVs. It is undergoing beta trials now ahead of a global rollout this summer. The company also announced web-based TV service that will feature VOD and cloud-based content.

Recommended

ashley600x400

Ten content marketing trends you need to know for 2014

Tess Waddington

Content marketing topped the digital priority list in 2013, according to Econsultancy’s annual survey. Yet just 64 per cent of marketers agree that content marketing is set to “become its own discipline”, while only 38 per cent of companies have a defined content marketing strategy in place. Just 34 per cent have dedicated budgets to it and only 46 per cent have dedicated staff for it, judging by the results of the Econsultancy/Outbrain Content Marketing Survey 2013.

BrazilWorldCup-Campaign-2013_304

‘Winter 2022 World Cup would be a commercial nightmare’

Seb Joseph

Despite FIFA refuting claims the 2022 Qatar World Cup will take place in the Winter there is little doubt this will happen. The switch could ruffle sponsors and broadcasters into renegotiating their deals and spark a “commercial nightmare”, according to sponsorship observers.

PandGSochi-Campaign-2013_304

Sponsors take low-key, local approach to Sochi 2014 activity

Seb Joseph

Winter Olympic sponsors are preparing to launch the main phases of their global campaigns ahead of February’s event in Sochi. However, unlike the global pushes seen in the build up to London 2012, sponsors are adopting a low-key, local approach designed to capitalise on growing consumer purchasing power in Russia.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now