Sony reviews 50m DDB account

Electronics giant Sony is understood to be reviewing its 50m European advertising account held by DDB Needham (BMP DDB in the UK).

Sony could not be reached for comment but the review is expected to begin this summer. It follows restructuring within the company as it looks for cost savings to compensate for the recession in Asia. Last week , it announced it is cutting 17,000 jobs before the end of March 2003, ten per cent of its workforce.

The review may also reflect a movement within Sony towards consolidating its advertising. In October last year, the Japanese electronics giant appointed Young & Rubicam to its US ad account. Y&R is allied to the Dentsu, which handles Sony’s account in Japan.

Sony is also thought to be planning a major global image programme known as the “Millennium Project” to unite its companies and divisions with an umbrella marketing campaign. This will be particularly important as convergence – where electro- domestic, computer and telecoms products all work together in the home – becomes more prevalent. DDB has worked with Sony for five years in 39 markets.


Broadsheets spark student fight

Marketing Week

War has broken out between The Guardian and The Independent over a bunch of aspiring student writers. The Guardian has just launched its 21st Student Media Awards. But for the first time in two decades, The Guardian gongs will go ahead without the collaboration of the National Union of Students. The NUS and The Guardian […]

Ins and outs of millennial fever

Marketing Week

Granada is seizing the day, or rather the night, on April 10 to encourage the great British public to indulge in a bizarre type of “race”. It’s all in the date, you see. Should you and your loved one get down to some “good, old fashioned loving” that evening, you have a good chance of […]

PowerGen to axe East Mids Electricity

Marketing Week

PowerGen is scrapping the East Midlands Electricity brand following its purchase of the company last year. The company has decided that East Midlands Electricity (EME) had limited potential as a brand name, and its business will be rebranded as PowerGen from late summer. Saatchi & Saatchi, which already handles corporate advertising for PowerGen, has won […]


    Leave a comment