The ‘Intelligence Gathered’ campaign will mark the UK opening of the movie later this week and will feature a TV spot launching during next Saturday’s X-Factor (27 October).
The spot stars Daniel Craig as Bond being tracked by a mystery woman on Bravia Screens, VAIO laptops, Xperia Tablets and the Xperia T smartphone.
It will be backed by print ads alongside Bond themed activity on Sony websites, Facebook and Twitter.
Gildas Pelliet, head of marketing at Sony Europe says: “Our latest suite of Sony’s products in the film and the TV advertising campaign are not only the perfect fit for both Bond and Skyfall but also the perfect way to show them in action.”
Sony ramped up its marketing around the film earlier this month with a TV push to promote the launch of its Skyfall-branded Xperia smartphone.
For more campaigns promoting the new Bond film click here to read Marketing Week’s pick of the best five.