Sony has unveiled its PlayStation 3 console. The games console will be available in the shops early next year.
Companies invest heavily in product research, seeking out trend-setters and running simulations. They might just as well ask randomly chosen consumers to bet on likely success, says Alicia Clegg
After reporting the safe return of “marathon man” Dom Robertson last week, the Diary challenged the marketing world to beat his feat of endurance, and in Guy Grieve, it’s found someone who comes pretty close. Tired of his Edinburgh-based job in sales and marketing, Guy gave it all up to spend a year living in […]
In an article on 14 April, “Bacardi launches spirit with low-calorie content” it was stated that sucralose is a natural-sugar substitute with no caloric content. Sucralose is a no- calorie sugar substitute that is made from sugar, but it is not natural. Ferne Hudson Public relations manager Tate & Lyle London EC3
The classic marketing principles won’t change, but prevailing uncertainty means marketers must be able to adapt campaigns in response to changing events and consumer mindsets.
We arm you with all the numbers you need to tackle the week ahead.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Asos increasing marketing spend to Moonpig’s brand character revamp, it’s been a busy week. Here is my take.
New opportunities will always arise so make sure you have the inner confidence to persevere.