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No sure way to pick a winner

Marketing Week

Companies invest heavily in product research, seeking out trend-setters and running simulations. They might just as well ask randomly chosen consumers to bet on likely success, says Alicia Clegg

A man’s best friend is his faithful husky

Marketing Week

After reporting the safe return of “marathon man” Dom Robertson last week, the Diary challenged the marketing world to beat his feat of endurance, and in Guy Grieve, it’s found someone who comes pretty close. Tired of his Edinburgh-based job in sales and marketing, Guy gave it all up to spend a year living in […]

Sucralose is just not a natural substitute

Marketing Week

In an article on 14 April, “Bacardi launches spirit with low-calorie content” it was stated that sucralose is a natural-sugar substitute with no caloric content. Sucralose is a no- calorie sugar substitute that is made from sugar, but it is not natural. Ferne Hudson Public relations manager Tate & Lyle London EC3

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