French Connection and Conservative Future are bickering about who owns their trademark – an obscenity (MW September 30 and September 16). This dispute does credit to neither party, and your distinguished journal would add greatly to its lustre if it were to ignore the whole sordid affair. Mack Bottle Interbrand Newell & Sorrell London
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
With a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Describing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.