French Connection and Conservative Future are bickering about who owns their trademark – an obscenity (MW September 30 and September 16). This dispute does credit to neither party, and your distinguished journal would add greatly to its lustre if it were to ignore the whole sordid affair. Mack Bottle Interbrand Newell & Sorrell London
All marketers are desperate to claim emotional benefits for their brand, thinking these influence purchase, which leaves a wide-open opportunity for brands brave enough to go back to rational messages.
We arm you with all the numbers you need to tackle the week ahead.
Employees are increasingly taking a public stand against companies fostering discriminatory or toxic cultures, with Activision Blizzard joining BrewDog in the firing line.
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