Soul creates Coca-Cola campaign
Soul has created a TV campaign for Coca-Cola Great Britain’s Fanta brand, featuring the animated Fanta characters and focusing on the lead orange variant.
Soul has created a TV campaign for Coca-Cola Great Britain’s Fanta brand, featuring the animated Fanta characters and focusing on the lead orange variant.
Marks & Spencer has revealed that actual sales of clothing, footwear and gifts have fallen by 0.3 per cent for the 11 weeks to March 29 compared to the same period last year.
Partners BBDH has created its penultimate TV ad for Procter & Gamble’s kitchen tissue Bounty, which will break on April 12.
Littlewoods Gaming has appointed Marie-France van Heel as its first head of interactive marketing. Van Heel was previously marketing controller for BSkyB.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
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