Soul has created a TV campaign for Coca-Cola Great Britain’s Fanta brand, featuring the animated Fanta characters and focusing on the lead orange variant.
Marks & Spencer has revealed that actual sales of clothing, footwear and gifts have fallen by 0.3 per cent for the 11 weeks to March 29 compared to the same period last year.
Partners BBDH has created its penultimate TV ad for Procter & Gamble’s kitchen tissue Bounty, which will break on April 12.
Littlewoods Gaming has appointed Marie-France van Heel as its first head of interactive marketing. Van Heel was previously marketing controller for BSkyB.
Investment platform IG Group’s CMO and global head of advertising explain how consumers have come looking for greater control over their economic fortunes – and how they help newcomers get to grips with financial market volatility and unexpected developments in stocks and shares.
While demonstrating a positive ROI is powerful, as a metric it should be viewed in the wider context of creative effectiveness, says Mars insight boss Sorin Patilinet.
Account-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation, targeting and loyalty when executing it.
Promoted to CMO at the fast food giant, Michelle Graham-Clare has been McDonald’s most senior UK marketer since the departure of Gareth Helm last summer.