SP can reshape the body politic

We all know how much Margaret Thatcher relied on the advertising skills of the Saatchis and the PR talents of Tim Bell.

And now New Labour uses research to provide its focus.

In the face of the recession, shouldn’t the sales promotion community rise up for its turn to help the body politic.

After all, if the Japanese government is issuing millions of coupons to stimulate its economy, think what a cleverly thought out promotional strategy would do in this country.

Tim Arnold




Children’s rooms with a view

Marketing Week

Parents who think they are punishing their children by sending them to their rooms will have to think again – children love their bedrooms, and actually enjoy spending time there. And, according to new research from McCann Junior, McCann-Erickson’s dedicated children’s unit which launches this week, many parents would be surprised – and even horrified […]

CIA bids for 1bn DaimlerChrysler prize

Marketing Week

CIA Medianetwork has emerged as the secret ally of Bozell Worldwide as it squares up against Omnicom-owned PentaCom and GMFO for the media business of newly merged DaimlerChrysler. It is understood that no formal pitch has so far taken place, but presentations from all sides were made last week in New York. It is increasingly […]

Bass Ale launches TV ad campaign in the US

Marketing Week

Bass Beers Worldwide is launching Bass Ale on television in the US for the first time, with an estimated $5m (3m) campaign. The move, which comes two months after the launch of Caffrey’s Irish Ale in the US, represents the growing importance of international markets for Bass. The new campaign – organised through the Guinness […]


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