SP can reshape the body politic

We all know how much Margaret Thatcher relied on the advertising skills of the Saatchis and the PR talents of Tim Bell.

And now New Labour uses research to provide its focus.

In the face of the recession, shouldn’t the sales promotion community rise up for its turn to help the body politic.

After all, if the Japanese government is issuing millions of coupons to stimulate its economy, think what a cleverly thought out promotional strategy would do in this country.

Tim Arnold




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