Space launches sports and entertainment division

Space has created a sports and entertainment division that aims to help clients get more value from their deals at a time when the global economic downturn as left many companies questioning the returns sponsorship can bring.

The agency is currently pitching to clients under the name Space Sport and Entertainment with the aim offering an “end to end solution” with creative input from before deals are signed right through to execution.

David Atkinson, managing partner of Space and head of the division, says the intention is to provide creative ideas at an early stage when discussing sponsorship opportunities with brands.

“There is a lack of creativity and planning and we hoping to bring some of that to them early in the process.”

The agency has already worked on a number of sport and entertainment campaigns including Samsung’s ongoing deal with Chelsea FC and Eurostar’s 2006 campaign that coincided with the release of the Da Vinci Code film.

The move comes at a time when many observers are questioning the return on investment sponsorship brings as brands cut their marketing budgets.

A recent poll by Soccerex and NSP Sport found nearly three-quarters (71%) of clubs and 66% of non-club respondents expect to see a high turnover of sponsors in the next five years as the economic climate increases pressure on brands to show a return.


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