This month’s YouTube top 10 ads is Cannes-themed. Always’ empowering #LikeAGirl and Pokémon’s Super Bowl-related spot seem to have hit the mark with viewers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.comor on Twitter @tomfishburne See more of the Marketoonist here
Former Thomas Cook CEO Harriet Green is now at IBM, pushing its internet of things agenda and drawing on her background in marketing to lead the business through its next stage of growth
Budgets contracted at the fastest pace since the IPA Bellwether began more than 20 years ago, with all areas of marketing impacted.
The tech giant’s UK CMO Paul Bolt believes future success will be gained by staying “humble” and remaining optimistic about the challenges of a post-pandemic world.
PepsiCo may have cut its marketing spend during the coronavirus crisis, but it believes that has led it to “become better” at marketing as it focuses more on activities that generate higher ROI.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here