NetBop Technologies claims to have become the first company to secure a UK or European trademark for a product containing the word ‘spam’ despite objections from owner of the Spam luncheon meat, US-based Hormel Foods. The trademark is for the BopSpam product.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.