Consumers favour spending over saving this Christmas
Thomas HobbsFollowing a nosedive last month, British consumers’ major purchase intent showed signs of recovery in November according to GfK’s latest UK Consumer Confidence Index.
Kellogg’s: ‘Like Team GB, we are part of the fabric of society’
Leonie RoderickKellogg’s will use its sponsorship of Team GB during the upcoming Olympic games in Rio next year to reaffirm its presence with British consumers and place its products at the forefront of people’s minds.
Confused.com plots marketing resurgence with new CMO role
Leonie RoderickPrice comparison website Confused.com has appointed Paul Troy as its new chief marketing officer in a bid to ‘step up’ the company’s performance and disrupt the market.
Budgeting and changing strategy: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week. Here is my take.
Nike pledges to ‘stay on the offensive’ as it increases focus on demand creation
Chris SutcliffeThe sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
How Dunelm’s top marketer shifted focus from product to customer
Josh StephensonSean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
Justify budget requests with a solid set of projections
Grace KiteRunning the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and will make it more likely to be approved.