Consumers favour spending over saving this Christmas
Thomas HobbsFollowing a nosedive last month, British consumers’ major purchase intent showed signs of recovery in November according to GfK’s latest UK Consumer Confidence Index.
Kellogg’s: ‘Like Team GB, we are part of the fabric of society’
Leonie RoderickKellogg’s will use its sponsorship of Team GB during the upcoming Olympic games in Rio next year to reaffirm its presence with British consumers and place its products at the forefront of people’s minds.
Confused.com plots marketing resurgence with new CMO role
Leonie RoderickPrice comparison website Confused.com has appointed Paul Troy as its new chief marketing officer in a bid to ‘step up’ the company’s performance and disrupt the market.
Cost of living impact, economy shrinkage, cutting marketing spend: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Tesco, Zalando, Butlin’s: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
To succeed in transforming your brand, you must also transform yourself
Andrew GeogheganEmbarking on organisational change means being willing to challenge yourself and others, and leading people through uncertainty with courage.
Do aspiring marketers misunderstand marketing?
Charlotte RogersWith A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.