Consumers favour spending over saving this ChristmasThomas Hobbs
Following a nosedive last month, British consumers’ major purchase intent showed signs of recovery in November according to GfK’s latest UK Consumer Confidence Index.
Kellogg’s: ‘Like Team GB, we are part of the fabric of society’Leonie Roderick
Kellogg’s will use its sponsorship of Team GB during the upcoming Olympic games in Rio next year to reaffirm its presence with British consumers and place its products at the forefront of people’s minds.
Confused.com plots marketing resurgence with new CMO roleLeonie Roderick
Price comparison website Confused.com has appointed Paul Troy as its new chief marketing officer in a bid to ‘step up’ the company’s performance and disrupt the market.
Bridging skills gaps and Pepsi’s new logo: Your Marketing WeekLucy Tesseras
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Pepsi ushering in a “new era” with its logo revamp to revealing the biggest skills deficit in marketing teams, it’s been a busy week. Here is my take.
CMOs from NatWest, Boots and TikTok named Marketing Week Awards judgesMarketing Week Reporters
An unrivalled group of marketers in number, seniority and expertise will determine the shortlist and winners of this year’s awards.
Marketing Week Meets the CX50: Rachel Kerrone, Starling BankMarketing Week Reporters
The challenger bank’s director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.
How the metaverse could change our livesMarketing Week Partner
There are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?