Consumers favour spending over saving this Christmas
Thomas HobbsFollowing a nosedive last month, British consumers’ major purchase intent showed signs of recovery in November according to GfK’s latest UK Consumer Confidence Index.
Kellogg’s: ‘Like Team GB, we are part of the fabric of society’
Leonie RoderickKellogg’s will use its sponsorship of Team GB during the upcoming Olympic games in Rio next year to reaffirm its presence with British consumers and place its products at the forefront of people’s minds.
Confused.com plots marketing resurgence with new CMO role
Leonie RoderickPrice comparison website Confused.com has appointed Paul Troy as its new chief marketing officer in a bid to ‘step up’ the company’s performance and disrupt the market.
‘The right decision’: Lush on the impact of its social media ban one year on
Niamh CarrollRegardless of commercial impact, marketing director Annabelle Baker says the decision was the correct one ethically, as the retailer curates “fandoms” on other platforms.
CALM on how financial constraints became its strength
Marketing Week ReportersOn a budget of just £120,000, suicide prevention charity CALM used footage of iconic sporting moments to challenge the stigma around mental health.
Christmas budgeting, data accuracy, apprenticeships: 5 interesting stats to start your week
Molly InnesWe arm you with all the numbers you need to tackle the week ahead.
Maintaining brand spend and swapping sectors: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Britvic’s plan to tackle inflation to Unilever putting product before purpose, it’s been a busy week. Here is my take.