What makes brands stick in the memory and what can less ‘sticky’ brands do to change consumers’ minds?
As Coca-Cola extends its ‘one brand’ strategy to packaging it needs to make sure consumers still understand the difference between its products and that it doesn’t lose any brand love.
Over the past two years, global hotel chains such as Marriott and Best Western have aggressively pursued millennial consumers with the launch of sub-brands aimed specifically at the Airbnb generation of young urbanites.
Virgin Media cancelled a planned ad shoot at the last minute over concerns about coronavirus and instead created a campaign to champion the spirit of the UK that it hopes will resonate because of the work it is doing behind the scenes.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Calverley is taking on her first general management role after a 15-year career in marketing and has been tasked with securing a “sustainable and profitable future” for the sleep wellness company.
By embracing innovative technology and ideas, arts organisations are finding new ways to survive the lockdown and build engagement for the future.