Three brand benefits of working with startups

Established brands stand to learn a lot from disruptive startups but in order to gain maximum value from any relationship they need to embrace innovation, think differently, fail fast and iterate quickly.

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Is Tesco Clubcard still relevant?

Thomas Hobbs

With Tesco announcing it will no longer look to sell Dunnhumby, the data giant behind its Clubcard loyalty programme, the supermarket brand is convinced it can create added value from ‘the asset’. Experts, however, insist that Dunnhumby and Clubcard must now evolve in order to remain relevant.