With Tesco announcing it will no longer look to sell Dunnhumby, the data giant behind its Clubcard loyalty programme, the supermarket brand is convinced it can create added value from ‘the asset’. Experts, however, insist that Dunnhumby and Clubcard must now evolve in order to remain relevant.
Facebook is partnering with the brains behind Tesco Clubcard, Dunnhumby, as it looks to show the impact advertising on the social network has on sales and increase its credibility among marketers by giving them the data to prove ROI.
The most successful startups aren’t shy about being forward, but their branding has to be immediately arresting and recognisable despite the lack of heritage and history. So what design tricks do startups use and what can established brands learn from them?
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.