With Tesco announcing it will no longer look to sell Dunnhumby, the data giant behind its Clubcard loyalty programme, the supermarket brand is convinced it can create added value from ‘the asset’. Experts, however, insist that Dunnhumby and Clubcard must now evolve in order to remain relevant.
Facebook is partnering with the brains behind Tesco Clubcard, Dunnhumby, as it looks to show the impact advertising on the social network has on sales and increase its credibility among marketers by giving them the data to prove ROI.
The most successful startups aren’t shy about being forward, but their branding has to be immediately arresting and recognisable despite the lack of heritage and history. So what design tricks do startups use and what can established brands learn from them?
Domino’s CEO Dominic Paul has praised the brand’s restructured marketing team for driving sales growth over the first half of the year, as profit after tax reached £41.3m.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
After recording its first-ever loss during Covid-19, Greggs has reported a strong first half recovery as it adopts a “two-pronged focus” on digital innovations and product development.
The acceleration of ecommerce has seen logistics giant DHL increasingly pursue a B2B2C model, appealing to brands and consumers alike with an offer of seamless service.