The TV ad was created and executed by Specsavers’ in-house creative agency, in two weeks to take advantage of promoting its two-for-one deal on glasses to struggling Irish consumers.
The Comedy Capers ad shows Specsavers’ slapstick antihero, Harrison, attempting to sabotage Specsavers’ adverts, with calamitous consequences.
Harrison attempts to cover up the billboard ad with plywood, only to have it collapse on top of him. HE then tries to pull the board over with chains, which he becomes tangled in. Finally, he attempts to blow the sign up with a canon, which then blows up in his face leaving the Specsavers billboard unscathed.
It follows on from the success of the previous campaign featuring Harrison for Specsavers’ varifocals promotion.
The Irish Central Bank announced in mid-July it expected the Irish economy to shrink by 8.3% this year and a further 3% in 2010 with unemployment peaking at more than 15%.