Specsavers seals ‘product placement’ ad deal with Oli
Fashion e-tailer Oli.co.uk has signed up high street optician Specsavers as its first advertising partner.
The majority of the Specsavers advertising on the site will not be traditional Web advertising, although short-term graphical banners are available. It will instead include a range of editorial and product placements, including placing the Specsavers brand in Oli photo shoots.
Oli is seeking more brands to advertise on its site using these methods, which were developed for the Oli site by UK digital media property developer Monetise. In March, Monetise was appointed to handle the UK ad sales for US social network application developer Slide.
Oli is also seeking partners to offer sample products on its website, and advertisers to sponsor content such as quizzes and editorial articles such as make-up tips.
Monetise business development manager Edward Thomas says Oli.co.uk represents “a great opportunity for advertisers to engage with women who shop online”.
“A powerful combination of editorial and product placement creates an enjoyable and spontaneous media environment for advertisers,” he adds.
Oli.co.uk launched in July 2007 and claims to have become one of the top ten women’s sites in the UK, with an audience of 750,000 16- to 55-year-old shoppers.
