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Get this snake in the grass…

Marketing Week

It seems to be retro toy week. In addition to the wooden cement mixer, the Diary has received a version of top childhood board game Snakes and Ladders. But this isn’t any old Snakes and Ladders. No: it’s even more dull. Instead of being a mindless game of chance, Snakes and Ladders is now an […]

Can Hershey take a bite of UK market?

Marketing Week

Major US chocolate manufacturer Hershey is launching a range of products in the UK, a market in which it is notoriously difficult to gain a foothold. Gemma Charles considers the company’s chances of sweet success.

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