Speculation over The Daily Telegraph redesign
The Daily Telegraph has refused to comment on speculation that it is considering a redesign which could extend as far as altering the masthead to drop the word ‘the’.
The Daily Telegraph has refused to comment on speculation that it is considering a redesign which could extend as far as altering the masthead to drop the word ‘the’.
Marks & Spencer Financial Services has poached First Direct head of brand marketing Nick Bowyer to head its marketing team.
It seems to be retro toy week. In addition to the wooden cement mixer, the Diary has received a version of top childhood board game Snakes and Ladders. But this isn’t any old Snakes and Ladders. No: it’s even more dull. Instead of being a mindless game of chance, Snakes and Ladders is now an […]
Major US chocolate manufacturer Hershey is launching a range of products in the UK, a market in which it is notoriously difficult to gain a foothold. Gemma Charles considers the company’s chances of sweet success.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.