The campaign for the album, which marks the 25th anniversary of the cult classic film This is Spinal Tap, features a range of never-before-seen footage of the group.
The activity includes a user-generated content promotion on YouTube encouraging people to submit their own videos of the band’s hit songs. An iPhone app offers exclusive video clips, images and a fan wall, while promotional videos which will run across a range of video portals.
The worldwide campaign was created by marketing and promotion company Ingrooves. It will be supported by an official Spinal Tap website, which will feature songs from Back from the Dead, images and exclusive video interviews with the band.
The site was designed and created by A2M Creative and Digital Productions.
This story first appeared on newmediaage.co.uk