Spirit Advertising appointed by The Procurement Group
Spirit Advertising has been appointed by The Procurement Group to develop a launch marketing campaign based around the company’s promise to reduce bottom-line costs.
Spirit Advertising has been appointed by The Procurement Group to develop a launch marketing campaign based around the company’s promise to reduce bottom-line costs.
The sight of BBC strikers taking to the picket lines produced a wave of 1970s nostalgia, but would most viewers notice if many of the staff never went back?
GCap Media, owner of the Capital Radio group, Classic FM and 54 local radio stations, is calling for the radio industry to unite in an effort to increase radio’s share of advertising revenue to ten per cent and to boost the reach and revenue of digital radio. Gavin Miller, the outgoing commercial marketing director of […]
Milk Marque, the successor to the Milk Marketing Board, is understood to be looking for a business to buy. The move follows problems with a plan to wind the organisation up, as it still has &£17m of assets belonging to farmers. It has now become a co-operative, so members will receive a dividend.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.