Spirit Advertising appointed by The Procurement Group
Spirit Advertising has been appointed by The Procurement Group to develop a launch marketing campaign based around the company’s promise to reduce bottom-line costs.
Spirit Advertising has been appointed by The Procurement Group to develop a launch marketing campaign based around the company’s promise to reduce bottom-line costs.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.