Spirit Advertising has created a &£200,000 ad campaign for the Motley Fool financial advice website to encourage people to sign up to the site’s investor share tip sheet. Ads will appear in the Daily Telegraph on the June 5.
The Air Miles Travel Company has appointed Chris Jansen of British Airways as managing director after the sudden departure of Drew Thomson. Jansen was head of loyalty at British Airways, which owns the Air Miles Travel Company. He will report to BA director of marketing and commercial development Martin George. Jansen joined British Airways four […]
Polaris World Resorts has listed M&C Saatchi, Publicis, J Walter Thompson and McCann Erickson for its multi-million-pound advertising account.
MyTravelLite, the low-cost airline owned by tour operator MyTravel, has moved its £2m media buying and planning account out of Pure Media into Brilliant Media.The appointment was made by the airline’s head of marketing development Julian Carr. Carr, who joined MyTravelLite from rival airline Jet2 in March (MW March 4), has decided to retain the […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.