Spirit of Budget goes down well

I deal with all the point-of-sale material for Majestic Wine Warehouses. Having spent yesterday frantically putting through all the price decreases on spirits, I was appalled to see the cartoon accompanying your Budget coverage “Clarke fails to pass the confidence test (MW December 1).

The cartoon states “Whisky +27p”. However, much to the relief of our customers, this should read “-27p”. To be even more niggly (sorry, but that’s what I’m paid for), this reduction applies not only to whisky – or whiskey depending on your origins – but to other spirits. The reduction depends on the alcoholic strength per volume.

Ann McLain

Marketing assistant

Majestic Wine Warehouses




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