Spirit has won the Trees for Cities charity account to create a global advertising campaign promoting tree-planting in urban areas. So far five cities have signed up, including Manchester, Addis Ababa, and Bucharest.
Joe Craggs (MW July 10) has a valid point, in that Orange is right to try to gain incremental revenue by encouraging more existing customers to use more of Orange’s services more of the time. It is Orange’s selection of media that is more deserving of criticism. Why use expensive above-the-line media when Orange already […]
Britvic Soft Drinks has handed the Â£6m advertising account for its Robinsons soft drink brand to Bartle Bogle Hegarty (BBH).
The Daily Telegraph is one of the sponsors of the Rip Curl Boardmasters surf and skate festival in Newquay, Cornwall. The sponsorship includes a holiday weekend prize draw in association with Nokia, to be carried inside the newspaper.
Mark Ritson shares 10 hacks for smaller businesses looking to make the most of their marketing budget.
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.