Spirit wins charity account
Spirit has won the Trees for Cities charity account to create a global advertising campaign promoting tree-planting in urban areas. So far five cities have signed up, including Manchester, Addis Ababa, and Bucharest.
Spirit has won the Trees for Cities charity account to create a global advertising campaign promoting tree-planting in urban areas. So far five cities have signed up, including Manchester, Addis Ababa, and Bucharest.
Joe Craggs (MW July 10) has a valid point, in that Orange is right to try to gain incremental revenue by encouraging more existing customers to use more of Orange’s services more of the time. It is Orange’s selection of media that is more deserving of criticism. Why use expensive above-the-line media when Orange already […]
Britvic Soft Drinks has handed the £6m advertising account for its Robinsons soft drink brand to Bartle Bogle Hegarty (BBH).
The Daily Telegraph is one of the sponsors of the Rip Curl Boardmasters surf and skate festival in Newquay, Cornwall. The sponsorship includes a holiday weekend prize draw in association with Nokia, to be carried inside the newspaper.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.