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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Ebay is to step up its reassurance campaign after perceptions of the brand plummeted in the days after revealed it was hit by cyber attack that compromised the personal data of its 145 million users.
Facebook is to begin trialling its Premium Video ads in the UK next month, a format that plays videos automatically without sound as users scroll through their News Feeds and is designed to help marketers produce large scale awareness and branding campaigns.
Both Facebook and Twitter have long touted their platforms as complementary to TV, but the former social network’s launch of a new tool that commandeers the microphone in users’ smartphones to listen to what they are watching could prove a lucrative data asset that will help wrestle more broadcasters’ budgets over to the platform.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.