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Facebook opens up Messenger to brands as it announces new scannable ‘Messenger Codes’
Thomas HobbsFacebook has opened up its Messenger platform by announcing Messenger Codes, which allow brands to display codes that can then be scanned by users in order to start up an instant conversation via the one-on-one messenger platform.
Brits curb major spending as Brexit concerns deepen
Leonie RoderickConsumer confidence levels have plunged into negative territory for the first time in 15 months, according to the latest GfK Consumer Confidence Index, as consumers make less major purchases and focus on saving money as Brexit concerns deepen.
Three brand benefits of working with startups
Mindi ChahalEstablished brands stand to learn a lot from disruptive startups but in order to gain maximum value from any relationship they need to embrace innovation, think differently, fail fast and iterate quickly.
What great customer experience looks like in financial services
Marketing Week ReportersThe sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
‘People don’t know who we are’: One banking business on its shift to brand building
Grace GollaschWise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
‘The clock is ticking’: CMOs on the merits of succession planning
Molly InnesSome CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
UK ad spend hits £36.6bn in 2023 amid real terms contraction
Molly InnesWhile the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.