Facebook opens up Messenger to brands as it announces new scannable ‘Messenger Codes’Thomas Hobbs
Facebook has opened up its Messenger platform by announcing Messenger Codes, which allow brands to display codes that can then be scanned by users in order to start up an instant conversation via the one-on-one messenger platform.
Brits curb major spending as Brexit concerns deepenLeonie Roderick
Consumer confidence levels have plunged into negative territory for the first time in 15 months, according to the latest GfK Consumer Confidence Index, as consumers make less major purchases and focus on saving money as Brexit concerns deepen.
Three brand benefits of working with startupsMindi Chahal
Established brands stand to learn a lot from disruptive startups but in order to gain maximum value from any relationship they need to embrace innovation, think differently, fail fast and iterate quickly.
Bridging skills gaps and Pepsi’s new logo: Your Marketing WeekLucy Tesseras
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Pepsi ushering in a “new era” with its logo revamp to revealing the biggest skills deficit in marketing teams, it’s been a busy week. Here is my take.
CMOs from NatWest, Boots and TikTok named Marketing Week Awards judgesMarketing Week Reporters
An unrivalled group of marketers in number, seniority and expertise will determine the shortlist and winners of this year’s awards.
Marketing Week Meets the CX50: Rachel Kerrone, Starling BankMarketing Week Reporters
The challenger bank’s director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.
How the metaverse could change our livesMarketing Week Partner
There are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?