Facebook has opened up its Messenger platform by announcing Messenger Codes, which allow brands to display codes that can then be scanned by users in order to start up an instant conversation via the one-on-one messenger platform.
Consumer confidence levels have plunged into negative territory for the first time in 15 months, according to the latest GfK Consumer Confidence Index, as consumers make less major purchases and focus on saving money as Brexit concerns deepen.
Established brands stand to learn a lot from disruptive startups but in order to gain maximum value from any relationship they need to embrace innovation, think differently, fail fast and iterate quickly.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Embarking on organisational change means being willing to challenge yourself and others, and leading people through uncertainty with courage.
With A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.