Cannes Lions cancels 2020 awards and festival
Sarah VizardThe festival’s organiser says that, with the industry “in turmoil” due to the coronavirus pandemic, it has made the decision to cancel this year’s event altogether.
Sport in lockdown: Why brands are looking online for answers
Matt BarkerWith traditional live sporting events on hold during the coronavirus crisis, action-starved fans are turning to esports for their competitive fix. Now sponsors and broadcasters are taking note.
Olympics, Diageo, coronavirus: 5 things that mattered this week and why
Marketing Week ReportersAs the UK goes into lockdown amid the escalating coronavirus crisis, we round-up the biggest news from the week including what the Olympics’ postponement means for sponsors and how Nike is planning to come back stronger.
Olympics postponement brings new opportunities for sponsors
Matt BarkerPushing back the Games to 2021 is a challenge for sponsors, but it also means they have another year to prepare for one of the world’s greatest sporting events.
Sponsors’ plans in disarray as Olympics postponed
Matt BarkerSponsors will need to devise a new strategy as the International Olympic Committee finally postpones Tokyo 2020 amid the worsening Covid-19 pandemic.
The only limit in the experience economy is your imagination
Luke D'ArcyAs experiences become the main currency between brands and consumers, marketers need to shift what they offer from materialism to meaningfulness.
How one brand used AI to reinvent the Tour de France
Charlotte RogersB2B data tech specialist NTT used the power of machine learning to reinvent the Tour de France for a new audience.
‘Most sports brands got stuck in a competitive mantra’: Why Parkrun just signed its first sports sponsor
Sarah VizardThe community running organisation has signed up its first sports sponsor in Brooks after admitting it was reluctant to bring a sports brand on board due to their focus on elite athletes.
Adidas’s partnership with Stonewall FC could be a game changer
Matt BarkerBy linking up with a non-league football team, Adidas is proving that the strongest stories are not always told by the best players.
Cadbury and the National Trust end 13-year Easter egg hunt deal
Molly FlemingThe £7m partnership that saw National Trust properties host Cadbury-branded Easter egg hunts is ending as both companies shift the focus of their marketing activities around Easter.
‘We have to be a brand that does not just tells’: BT kicks off FA sponsorship strategy
Sarah VizardThe telecoms firm is introducing its 4-3-3 sponsorship strategy in a deal it hopes will leave a lasting legacy in football and beyond.
Top marketers pledge to take women’s sport to the ‘next level’
Charlotte RogersThe Women’s Sport Trust is pairing marketers from Sainsbury’s, Disney and Facebook with female athletes in a bid to amplify the message around women’s sport.
Heineken pushes non-alcoholic beer in James Bond ad
Molly FlemingHeineken is using it’s 20-year partnership with James Bond to challenge preconceptions about non-alcoholic beer and boost growth.
British American Tobacco strengthens F1 tie-up amid challenges off the track
Matt BarkerAs McLaren’s new principal sponsor, BAT wants to leverage its relationship with F1 to promote its ‘potentially reduced risk products’, as regulations tighten both on – and off – the track.