UK boss of Coca-Cola says the deal with Premier League is part of the brand’s global total drink strategy and will allow the company’s less well-known brands to “be part of a regular conversation”.
With numerous high profile events on the way over the next year, new data reveals a tangible – and gender balanced – interest in women’s sport across the UK. So why are brands still hesitating to get involved?
Nissan hopes its entry into the world of Formula E will help it engage with a new breed of future-focused fans, passionate about clean energy and automated vehicles.
Paddy Power’s PR boss discusses its Huddersfield Town sponsorship, including the Twitter storm it caused following the launch of a controversial branded sash on the kit and how it was all part of a wider campaign calling time on football shirt sponsorships.
NatWest picked the right time to be the main sponsor of England cricket after both the men’s and women’s teams won the World Cup, with sport sponsorship playing a key role in turning around perceptions of the brand.
The health insurance provider says its challenger status means it can take a “nimble and innovative” approach into its sponsorship of the Netball World Cup, but it must ensure it remains reactive and responsive.
Brands should focus on the technical ability of female athletes and tap into the power of male allies to promote a ‘one game’ philosophy.
If brands are serious about closing the gender gap in sport they should start by challenging the cultural barriers at a grassroots level.
An unprecedented number of brands are jumping into women’s sport sponsorships, but are they doing enough to advocate for female athletes or just benefitting from the wave of popularity?
Manchester City already sees women’s football as a “strategic investment” ripe for innovation, but a new report reveals a major barrier lies not only in speaking to, but also reaching, a new wave of fans.
This summer’s biggest show on TV may give brands unprecedented access to the millennial market, but with concerns around mental health support and a lack of body diversity, is the risk as high as the ratings?
The latest opinion on the world of marketing, brand strategy and communications from award-winning columnist, marketing professor and marketing consultant Mark Ritson.
BT has signed a £50m five-year deal with the Football Association as it looks to have “real relevance” with consumers and talk more broadly about its business.
Welcome to Marketing Week’s 2019 FIFA Women’s World Cup blog, a chance to catch up on all the latest brand, marketing and sponsorship news around the tournament.
Women’s football is quickly gaining momentum with the 2019 FIFA Women’s World Cup tipped to lure one billion viewers offering advertisers a momentous opportunity to tap into a “culturally relevant” conversation in a growing commercial market.
The campaign focuses on “empowerment and acceptance” as Visa looks to show how pivotal moments off the pitch can influence the next generation of female footballers as part of its FIFA Women’s World Cup sponsorship.
The gambling industry is in a state of flux thanks to a series of changes to legislation and advertising rules that means gambling brands need to rethink their approach to marketing.
The recruitment firm might seem like an odd choice of Premier League team sponsor but Hays says smaller firms shouldn’t be put off by the price tag and think about how they can drive engagement, not just awareness.
Marks & Spencer’s motivations for sponsoring ITV’s long-standing talent competition are clear, but driving short-term sales growth could come at the expense of longer-term brand health.
The struggling retailer is looking to change perceptions around value and target families following a tough Christmas period where sales were down across the business.