Coca-Cola is a brand that stays “grounded” in its values, and does not compromise simply because a “trend” comes along, says global vice-president for creative strategy and content, Islam ElDessouky.
Joining education platform Udemy as CMO a year ago with a goal to drive brand awareness, Genefa Murphy convinced the business to explore sports partnerships.
Attracting new, younger global audiences from different demographics is a priority for the tennis championship, explains marketing director Usama Al-Qassab.
Despite the name, social media makes people less connected with their communities. Brands should focus more on bringing them together in the real world.
The Asian airline is investing in marketing again as part of its longer-term mission to boost awareness and consideration post-Covid.
Long associated with rugby via its Six Nations tie-up, Guinness has inked its first global partnership in football.
Despite its rampant growth and huge popularity among Gen Z, Roblox is yet to make a profit, something it is looking to remedy by diversifying its revenue streams.
The furniture company is taking a novel approach to attracting new talent to its organisation.
With exclusive research by Live Nation UK’s marketing partnerships division unveiling the distinctiveness of live music fans in the UK, it’s time that brand marketers rethink outdated stereotypes – and start optimising their investment.
Planning to “break rules and honour traditions”, the alcohol-free beer brand is tapping into the summer of sport as part of a wider year-round push.
The Unilever-owned brand wants to “create FOMO” with its fragrance launch, rolling out the latest phase of its long-term Gen Z focused strategy.
Peroni Nastro Azzurro 0.0% has signed a multi-year partnership with Scuderia Ferrari, the car marque’s racing division, in a deal that represents an “amazing” fit for the two, according to the brand’s CMO.
As category leader, AB InBev believes it has a responsibility to grow beer as a whole, and is using a major partnership between the Olympics and non-alcoholic product Corona Cero to do this.
From interactive outdoor posters to TV, social and experiential retail, Cadbury’s multichannel approach to Christmas 2023 drove a 5.3% sales rise.
Encouraging employers to look past a criminal record, LinkedIn’s mentoring programme offered eight young offenders the chance to launch their own streetwear brand.
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