How Cancer Research UK is bringing together direct response and brand marketing
Sarah VizardCancer Research UK has launched a new ad that it says marks the start of a new way of communicating with the public, rather than just acting as a one-off campaign. Its marketing boss Anthony Newman talks through the strategic thinking behind it and why his team wanted to take a risk with the new creative.
Secret Marketer: Marketers and agencies gain real strength by believing they are the best at what they do
David CoveneyI am often asked about the core skills to become a CMO with a major brand. Having considered this, I believe one of the measures that sets apart a true leader from a wannabe is their ability to orchestrate and coordinate a group of disparate individuals – both within the team, and across one’s agencies – […]
‘Blasphemous’ Mulberry Christmas ad escapes ban
Sarah VizardMore than 40 people complained that Mulberry’s Christmas ad, which replaced the baby Jesus in the traditional Christian Nativity scene with a handbag, was “blasphemous” but the ASA ruled the ad was poking fun at consumerism not religion and decided not to ban it.
Cost of living impact, economy shrinkage, cutting marketing spend: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Tesco, Zalando, Butlin’s: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
To succeed in transforming your brand, you must also transform yourself
Andrew GeogheganEmbarking on organisational change means being willing to challenge yourself and others, and leading people through uncertainty with courage.
Do aspiring marketers misunderstand marketing?
Charlotte RogersWith A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.