Sportingbet axes plans to launch betting exchange
Sportingbet has axed plans to launch a betting exchange following news of a tax review on such companies.
Sportingbet has axed plans to launch a betting exchange following news of a tax review on such companies.
Nestlé Rowntree is gearing up to take on Masterfoods-owned Skittles with the launch of fruit-flavoured Smarties. The product will be the first chocolate-free extension to the 67-year-old brand.
Feather Brooksbank has been appointed to handle media planning and buying for brewer Peroni and music retailer Fopp. The accounts were previously held by Manning Gottlieb OMD and BLM Media respectively.
Alfa Romeo is promoting its new GT Coupé on nine large outdoor sites.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.