Sportingbet axes plans to launch betting exchange
Sportingbet has axed plans to launch a betting exchange following news of a tax review on such companies.
Sportingbet has axed plans to launch a betting exchange following news of a tax review on such companies.
Nestlé Rowntree is gearing up to take on Masterfoods-owned Skittles with the launch of fruit-flavoured Smarties. The product will be the first chocolate-free extension to the 67-year-old brand.
Feather Brooksbank has been appointed to handle media planning and buying for brewer Peroni and music retailer Fopp. The accounts were previously held by Manning Gottlieb OMD and BLM Media respectively.
Alfa Romeo is promoting its new GT Coupé on nine large outdoor sites.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.