Sports Direct’s brand health is at a low point after the pandemic, but CMO Beckie Stanion has a plan to turn around brand perceptions with large scale campaigns and a focus on sports accessibility.
With the enormous rise in ecommerce and online shopping over recent years, high street shops have been dropping like flies – but not Sports Direct.
Both the Olympics and Euro 2020 tournament will see significant changes to the way we watch sport, with broadcasters poised to introduce new tech to create immersive fan experiences.
CMO Beckie Stanion hopes to change consumer perceptions of Sports Direct with its second ever brand campaign, which celebrates the unifying power of football ahead of the Euros.
Women’s sport might be growing in popularity, but when considering sponsorship opportunities there are certain things brands should consider.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Pepsi ushering in a “new era” with its logo revamp to revealing the biggest skills deficit in marketing teams, it’s been a busy week. Here is my take.
An unrivalled group of marketers in number, seniority and expertise will determine the shortlist and winners of this year’s awards.
The challenger bank’s director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.
There are countless ways the metaverse may affect how we live, work and play – but with the future still unwritten, how should marketers plan for it?
