The FA’s marketing manager on its new headline sponsor Emirates and using Instagram to reach a younger audience.
Adidas has appointed Roy Gardner in the newly created role of VP of brand activation management for Western Europe as the sports giant looks to build a ‘new European marketing organisation.’
Nike’s online sales are currently worth around $1bn but it wants to hit $7bn by 2020 through a focus on making the digital experience “simple and personal”.
The festival’s organiser says that, with the industry “in turmoil” due to the coronavirus pandemic, it has made the decision to cancel this year’s event altogether.
As marketers work from home and strive to make sense of their marketing priorities, there is a case to be made for optimism, pragmatism and perspective.
An increasing number of marketers are pulling back from advertising around news related to the coronavirus outbreak, yet there is evidence to suggest they should in fact be seeking it out.
As the coronavirus crisis worsens, brands would do well to remember people just want access to the services they need and signs that brands are helping.