The FA’s marketing manager on its new headline sponsor Emirates and using Instagram to reach a younger audience.
Adidas has appointed Roy Gardner in the newly created role of VP of brand activation management for Western Europe as the sports giant looks to build a ‘new European marketing organisation.’
Nike’s online sales are currently worth around $1bn but it wants to hit $7bn by 2020 through a focus on making the digital experience “simple and personal”.
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Iceland believes the “incredibly agile” nature of its marketing team has helped it weather the Covid challenge this year and helped it attract new customers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here