The FA’s marketing manager on its new headline sponsor Emirates and using Instagram to reach a younger audience.
Adidas has appointed Roy Gardner in the newly created role of VP of brand activation management for Western Europe as the sports giant looks to build a ‘new European marketing organisation.’
Nike’s online sales are currently worth around $1bn but it wants to hit $7bn by 2020 through a focus on making the digital experience “simple and personal”.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Nissan’s head of customer experience loves to solve a puzzle whether that’s navigating Covid-19 or communicating the complexity of electric vehicles.
Brands that ignore the small signs customers are unhappy will soon feel the financial impacts if they don’t respond.
From Unilever increasing investment in digital skills to Coca-Cola streamlining innovation here’s everything you need to know this week.