Sportsmanship and Coca-Cola

I am sorry that you published a letter (MW October 19) that perpetuated the false story regarding Coca-Cola and the Sydney 2000 Olympics.

Contrary to that letter, spectators were not turned away from the games at our behest because of their choice of soft drink. The Coca-Cola Company has been associated with the Olympics since 1928 and we have supported many Olympic initiatives that have benefited spectators and athletes alike.

To suggest that we have demanded spectators be refused entry is both contrary to our contract with the IOC and the whole essence and spirit of the games.

We would expect the IOC to act on our behalf if it felt there was a need to protect our interests as a valued partner of the games, but not if it was a simple matter of an individual’s choice of soft drink. Far from this being an example of bullying, I’m afraid to say that this story is an example of bad sportsmanship in its broadest sense.

Andrew Coker

Communications director

Coca Cola Great Britain

Uxbridge

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now