What are the challenges of successful product or service development? Discover the key lessons on bringing a new offer to market successfully.
Product naming / Usability testing / Product portfolio / Consolidation
What are the challenges of successful product or service development? Discover the key lessons on bringing a new offer to market successfully.
Product naming / Usability testing / Product portfolio / Consolidation
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.