Spotify on balancing innovation and consistency with the launch of Wrapped 2022
Wrapped is the perfect example of Spotify’s commitment towards marketing consistency, with the campaign now in its eighth year.
Since launching in 2012, Spotify has been constantly evolving. From a solely music streaming platform to introducing podcasts and audiobooks, innovation has been central to the app building its popularity.
However, when it comes to communicating with consumers, consistent messaging and marketing with clear themes is crucial, says interim head of consumer marketing, UK and Ireland, Fraser Stapleton.