Spotify promotes Williams to UK MD

Spotify has promoted its top marketer, advertising sales director Adam Williams, to the new role of UK and Benelux managing director.

Spotify

He will now take on responsibility for driving advertising revenues in the UK, Ireland Belgium, the Netherlands and Luxembourg, whilst also working closely with the marketing and business development departments to drive subscriber and partnership growth for the music streaming service.

Williams has worked at Spotify’s UK office since 2009, when he joined after serving as Global Radio’s digital platforms group head.

He now takes on a similar role to that of Chris Maples, who was Spotify’s UK managing director and European sales director. Maples was promoted to the role of vice president of Europe in August last year.

In December Spotify unveiled a major design overhaul that allows users to follow artists, brands, friends and other high profile people in a similar way to other social media services.

Spotify’s founder said the update will make Spotify a more “intuitive and personal” experience for users.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now