Being the brand behind synthetic motor oils might not sound like the most glamorous thing in the world but thanks to its digital-first approach and deep video strategy, Castrol has received plenty of cut through over recent years.
Captain Birds Eye is making yet another comeback as Birdseye invests £8m in a new TV and rebranding campaign aimed at building long-term affection with the frozen food character among the next generation of British children.
Carlsberg has launched its “biggest experiential event” yet in the form of a chocolate pop-up bar ahead of the Easter weekend to ensure people are “thinking about beer as much as they are thinking about chocolate”.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
As we come out of lockdown, solid foundations and a clear brand strategy are vital to guide short-term tactics and ensure long-term shareholder value, former group marketing director at Royal Mail.
Michelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand.
Marketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.