Being the brand behind synthetic motor oils might not sound like the most glamorous thing in the world but thanks to its digital-first approach and deep video strategy, Castrol has received plenty of cut through over recent years.
Captain Birds Eye is making yet another comeback as Birdseye invests £8m in a new TV and rebranding campaign aimed at building long-term affection with the frozen food character among the next generation of British children.
Carlsberg has launched its “biggest experiential event” yet in the form of a chocolate pop-up bar ahead of the Easter weekend to ensure people are “thinking about beer as much as they are thinking about chocolate”.
Reacting to news of an upcoming government campaign calling on businesses to divert marketing spend into cutting prices, marketers point out the function’s role as a “growth lever” for both businesses and the economy.
Take the viral success of Kate Bush’s 1980s classic Running Up That Hill as inspiration and heed the rallying call for continuous advertising.
The Language of Effectiveness, sponsored by Nielsen, will explore what effectiveness means to brands and the expectations expressed by senior stakeholders.
B2B payments provider Tyl is pulling closer to the NatWest masterbrand in its first major ad campaign, intended to help the brand become a “really serious player” in the market.