Springer & Jacoby UK has been appointed to drive the expansion plans of luxury English shoe manufacturer Jeffery-West. Springer & Jacoby’s work will introduce the line ‘The shoes most often seen on the path less travelled’.
Viacom Brand Solutions has struck a deal with Kraft for its Dairylea Strip Cheese brand to sponsor Nickelodeon’s Blue’s Clues show.
The main problem I have with Mark Ritson’s research into ad-viewing is its lack of real insight (MW last week). His study’s unsurprising outcome – that advertisers need better ways to measure spend – is of little strategic value. It delivers no actionable insights into emerging opportunities for businesses to innovate into. How will tomorrow’s […]
News Group Newspapers (NGN) promotions director Andy Agar is leaving the group to set up his own promotions agency. Agar’s move will leave NGN without a senior marketer, as Agar has been acting as interim marketing director since Nick Canning left to join Iceland in November (MW October 31, 2002). Agar’s departure was tipped in […]
Mark Ritson shares 10 hacks for smaller businesses looking to make the most of their marketing budget.
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.