Sprite launches limited-edition cans
Coca-Cola Great Britain’s Sprite drink is launching limited-edition cans and bottles created by design agency Dry and urban artist Mr Jago this month…
Coca-Cola Great Britain’s Sprite drink is launching limited-edition cans and bottles created by design agency Dry and urban artist Mr Jago this month…
Friends Reunited, the website which puts people in touch with old school friends, has appointed Tim Ward as its first marketing director, following his departure from the newly relaunched Financial Times (MW May 8). The move sees Ward reunited with the website’s chief operating officer, former FT chief operating officer Michael Murphy. Murphy left the […]
The Co-operative Group is to start selling its funeral services door-to-door in an initiative that claims to be the first of its kind in the UK. The company will use its 3,000 insurance salesmen to carry out the sales. It is the first time that the Co-operative Group has sought to overlap its insurance arm, […]
Event organisers spend a lot of money on marketing their exhibitions (MW May 1), and as your article pointed out, PR agencies can often be the most cost-effective marketing method for ensuring high attendance. But it is a shame that exhibitors are not using PR agencies in the same way to increase their own profile […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?