Coca-Cola Great Britain’s Sprite drink is launching limited-edition cans and bottles created by design agency Dry and urban artist Mr Jago this month…
Friends Reunited, the website which puts people in touch with old school friends, has appointed Tim Ward as its first marketing director, following his departure from the newly relaunched Financial Times (MW May 8). The move sees Ward reunited with the website’s chief operating officer, former FT chief operating officer Michael Murphy. Murphy left the […]
The Co-operative Group is to start selling its funeral services door-to-door in an initiative that claims to be the first of its kind in the UK. The company will use its 3,000 insurance salesmen to carry out the sales. It is the first time that the Co-operative Group has sought to overlap its insurance arm, […]
Event organisers spend a lot of money on marketing their exhibitions (MW May 1), and as your article pointed out, PR agencies can often be the most cost-effective marketing method for ensuring high attendance. But it is a shame that exhibitors are not using PR agencies in the same way to increase their own profile […]
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.