Sprite uses social networks for music marketing campaign

Sprite has rolled out an interactive music marketing campaign via Facebook and YouTube called Green Eyed World.

The Coca-Cola-owned soft drink is encouraging people to follow London musician Katie Vogel via the social networks as she bids to become a famous singer.

Fans will be able to comment and vote on Katie’s progress in the music industry throughout the 20-episode series running from May to December.

Green Eyed World, produced by FPP with marketing agency FullSIX, is to be supported via outdoor, on-pack and point of sale promotions. An iPhone app has been developed to support the activity.

Stafford Green, Coca-Cola head of digital marketing for Europe, said the series will offer both consumers quality content and exposure for the artist.

“Instead of repeating single messages in traditional media, Sprite supports these new experiences and deep storytelling to communicate our core brand values over time. It’s a fresh advertising model,” said Green.

To visit the NMA website click here


ISBA compiles payment by results report

Marketing Week

The Incorporated Society of British Advertisers (ISBA) has compiled a new report on payment by results (PBR) mechanisms drawing on a decade’s worth of knowledge. The report has been devised to help both clients and agencies reach a fair deal in contract negotiation. It comes as the recession puts increasing pressure on agencies to demonstrate […]

MySpace Music UK set for 2009 launch despite setbacks

Marketing Week

MySpace Music, the social network’s ad-funded music service, claims it’s still on target to launch a UK site this year despite a false start. The social network first started approaching ad agencies late last year with a view to signing up top brands to support a launch scheduled for the first quarter this year (nma […]


    Leave a comment