The pro-life campaining organisation has been protesting against the Advertising Standard Authority’s (ASA) proposal to lift the ban on abortion agencies advertising on broadcast media since March last year.
Although responses to the ASA’s consultation closed in June, SPUC is continuing to ask members to sign its declaration against abortion ads on TV, claiming “allowing abortion advertising on TV for the first time will fuel Britain’s abortion problem.”
John Smeaton, national director of SPUC, says: “The ASA’s proposal threatens to further commercialise the killing of unborn children. It would completely disregard the adverse effect of abortion on women’s health. Agencies with a financial interest in abortion will be in a position to buy expensive broadcast advertising, whereas groups which provide objective information about abortion and its impact on women’s health will be unlikely to afford to advertise.”
The group adds that abortion ads could “desensitise people to abortion and further endanger unborn babies and exploit women and girls facing crisis pregnancies.”
In June last year, the ASA faced an all-day protest outside its London offices by pro-life campaigners lobbying against the abortion ad proposals.
The publication of the results of the review of the advertising codes have been delayed due to the volume of responses received and are due to be unveiled early this year.